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| Project Goals | • Create a stylish and user-friendly landing page that informs and attracts customers. • Design a mobile-friendly version for easy access on all devices • Build a clear structure so users can quickly find the necessary information. • Highlight the eco-friendly and health benefits of barefoot shoes through design and content. | | --- | --- | | Research Methods and User Personas | 1. Health-conscious people — looking for comfortable shoes that support good posture. 2. Athletes and active people — need shoes for walking and training. 3. Eco-activists — prefer sustainable materials and responsible brands. Possible research methods: • Competitor analysis: studying similar websites and their style. • Interviews with potential customers. • Research on materials and technologies used in barefoot shoes. | | Design Iterations | • First, I created the website structure and wireframes. • The main color palette included natural shades of white, green, and brown to emphasize eco-friendliness. • The first screen creates a feeling of lightness: shoe images, menu, slogan, quick order button, and video preview. • The next sections present foot health benefits, key product colors, an order form with a first-order discount, a size guide, eco-benefits, customer reviews, FAQs, and a footer. • After testing and feedback, I improved readability and navigation. |
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The final landing page is light, natural, and easy to use. It clearly presents the benefits of barefoot shoes and encourages customers to buy. The design highlights comfort, sustainability, and health.
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